16 March 2021
The CCTL Corporate Law and Governance Cluster organised a seminar titled ‘Online Consumer Review, Information Disclosure, and Quality of Professional Services’. Associate Professor Jing Liu, from the East China University of Political Science and Law, presented her original research on online consumer reviews as a form of third-party information disclosure and a tool of quality assurance. The research examines the quality of information problems in health care services and addresses gaps in information disclosure that would help consumers make better choices in selecting online medical services. Prof. Liu uses a mixed-methods in the analysis of online consumer reviews. On the one hand, the research relies on traditional statistical inferences. On the other hand, Prof. Liu uses Natural Language Processing (NLP) machine learning techniques to examine consumers’ written comments.
Prof. Liu’s seminar was followed by a carefully prepared discussion from Prof. Haitian Lu. Prof. Chao Xi, Associate Dean at CUHK LAW, chaired the seminar.