This presentation examines the transformative impact of Artificial Intelligence (AI) on the insurance industry and the emerging regulatory challenges it presents. The discussion will cover AI’s revolutionary effects across the entire insurance lifecycle, and key technologies and their roles will be examined. The presentation addresses critical regulatory frameworks, and international regulatory approaches are compared and contrasted, together with global initiatives from the US, Canada, and China, supported by practical case studies of modern insurers like Lemonade, Ping An, Zurich, Aviva, and AXA that demonstrate both successful implementations and regulatory challenges. The analysis extends to emerging AI-enabled insurance products, before projecting future developments. The overarching theme emphasizes the critical need for balanced regulation that fosters innovation while ensuring consumer protection, fairness, and transparency in AI-driven insurance services.